It didn’t start with success. It started with me broken as fuck and waiting tables. Trying to pay the bills. Trying to raise my kids. Trying to figure out what my life could become.
At one point, my house was in foreclosure.
There were plenty of reasons to believe my dreams weren’t realistic. But I couldn’t shake the feeling that I was meant to build something bigger.
So I started.
Pennies in my bank account. House in foreclosure. Single mom with four babies under the age of 10.
I had no business plan. No investors. No certainty. Just a feeling I couldn’t ignore and a willingness to say yes to the unknown.
I started Savage Swim early 2014.
I had no idea what I was doing. But I knew I couldn’t spend the rest of my life wondering “what if?”
For years I worked, learned, failed, adapted, and kept showing up. One day at a time.
Building Savage Swim while raising my kids as a single mom changed me.
There wasn’t some magical balance. There were long days. Hard decisions. Self-doubt. And plenty of moments where quitting would’ve been easier.
But I kept building.
The biggest transformation wasn’t the business. It was me.
In 2023 I made one of the most important decisions of my life. I got sober.
Sobriety didn’t magically solve everything. It simply gave me the clarity to focus on becoming the woman I’d been trying to become all along.
It taught me that freedom isn’t found by escaping your life. It’s built by showing up for it.
Piece by piece… Savage Swim grew.
I built my home. I got sober. I kept promises to myself. I built a life that once felt impossible.
Because I kept stacking days. One intentional decision after another.
If there's one thing building this brand has taught me...
It's this...
Freedom isn’t something you find. It’s something you build.
If my story proves anything…
it’s that your next chapter doesn’t depend on where you’ve been.
It's never too late to build a life you're proud of.
- Beth Reeb - Founder / Designer / Operator
Savage Swim wasn't built in a corporate office.
It started with one woman, a sewing machine, and a decision to stop wondering "What if?".
Twelve years later, every piece is still handcrafted by the same family who started it all, right in our workroom in St. Augustine Beach Florida.
Built for those who choose adventure. Built for those who refuse ordinary. Built for those who LIVE FREE.
